Inbound Marketing & Marketing Automation
Connect the Dots Between Potential Business and Closed Business
As a top tiered Hubspot Partner Agency, our team will help you navigate the many tactical approaches to increasing your business online and to automating your marketing. Successfully building a digital environment that leads to growth, sustainability and makes running your business more profitable and predicable. While we specialize in working with Fintech, Healthcare, Home Improvement and Education, we have clients across every industry and size.
Inbound Marketing, a term first coined by HubSpot, delivers measurable and consistent growth for your company by meeting your prospect where they are on the buying cycle. It accomplishes this by delivering engaging, high quality content in the form of blogs, infographics, downloadable white papers, e-books, video content that provides education and value setting your company apart from the competition. Our team will help you build, design and manage your inbound marketing strategy.
Marketing automation is the process of using subscription-based technology to organize, personalize and automate the content and messaging you send to your prospects, clients, peers and other contacts. Instead of sending out non-specific emails and messaging to a mass database, send personalized emails to those with different interests and expectations. The proper implementation of marketing automation into your marketing processes and sales operations ensures your contacts are sent appropriate and timely emails based on event-based triggering, scoring and more tactics.
Integrating HubSpot will help increase sales & new business as well as increase repeat business from existing customers. Successful integration of Hubspot includes both the technical aspects of connceting the tool to strategy, list segmenation and persona development. Doing so makes this one of the most powerful marketing tools you can imagine. Our team will work closely with you to customize a package based on your needs, budget and goals.
Growth Driven Design
Design. Build. Test. Continuously Improve. Your website is your business’ biggest marketing asset and can be your #1 salesperson! The growth driven design approach is a better way to think about your website’s ongoing development. When was the last time you went through the painstaking process of updating your website look? Did it work well? Was the project on time and on budget? Did the process unnecessarily tax your internal resources during the development period? Did business increase? When your company launched the site, did the site grow continuously?