Paid Digital / Search Engine Marketing Campaigns

Laser Target and Build Your  Custom Audience

Paid search campaigns are a cost effective approach to reaching your target audience. IMG will work with you to clearly define the geographic, demographic and psychographic digital profile of your target market and continuously optimize your campaigns to maximize return on investment.

A journey through a paid DIGITAL campaign

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Your Facebook Display Ad

We will work with you to develop an ad specific to Facebook that has imagery that matches your creative needs and copy that precisely delivers your message.

Your Website

Your website is your most important digital marketing asset. But you don't want every piece of traffic to land on the same web page. IMG will develop custom landing pages for different ad groups, providing a tailored experience to users and creating multiple conversion paths to increase conversion rates.

Conversion

You have your website visitors and it's time to convert them. Through a combination of user experience, engaging content and the right calls-to-action, your lead will work its way down the marketing funnel and convert into revenue.

Your Google AdWords Ad

Based on your company's target audience, IMG will collaborate with you to create a list of keywords and negative keywords, to inform the ad copy, ad structure and geographic market that will be managed on the Google AdWords platform.

Click From Ad

Your money has been spent! The user clicking on this ad, whether Facebook or Google, has resulted in a piece of traffic going to your website, and depending on the time, ad, audience and many other variables, the cost of this click will vary.

Click From Retargeting Ad

A previous visitor to your website has viewed and now clicked one of your retargeting ads somewhere on the internet. Your money has been spent again, but due to the nature of retargeting and display ads, this click typically costs you a fraction of what a click costs using normal Google search or Facebook.

Custom Audience

IMG Digital will install the Facebook Pixel and/or Google Tracking Code on your website. These tracking mechanisms allow the platforms of Facebook and Google to identify specific pieces of website traffic and create a custom audience of visitors to your site. We will then "retarget" these visitors.

Data Aggregator

Your website is continuously feeding data into Google Analytics, Google AdWords, Facebook Manager and myriad of other platforms. IMG uses this data to optimize your paid search campaigns, making sure you not only get a high volume of leads but the right kind of leads, ultimately increasing your marketing return on investment.

Your Display Ad for Retargeting

During the paid search setup process, our internal creative and graphic design team will create a complete set of 15 vertical and horizontal display ads. We will use existing imagery or help you create new marketing assets so your ads represent your brand. These ads will then be "displayed" to your custom audience.

Speak to a member of our team about your marketing.

Learn More

Your Facebook Display Ad

We will work with you to develop an ad specific to Facebook that has imagery that matches your creative needs and copy that precisely delivers your message.

Your Google AdWords Ad

Based on your company’s target audience, IMG will collaborate with you to create a list of keywords and negative keywords, to inform the ad copy, ad structure and geographic market that will be managed on the Google AdWords platform.

Custom Audience

IMG Digital will install the Facebook Pixel and/or Google Tracking Code on your website. These tracking mechanisms allow the platforms of Facebook and Google to identify specific pieces of website traffic and create a custom audience of visitors to your site. We will then “retarget” these visitors.

Your Display for Retargeting

During the paid search setup process, our internal creative and graphic design team will create a complete set of 15 vertical and horizontal display ads. We will use existing imagery or help you create new marketing assets so your ads represent your brand. These ads will then be “displayed” to your custom audience.

Your Website

Your website is your most important digital marketing asset. But you don’t want every piece of traffic to land on the same web page. IMG will develop custom landing pages for different ad groups, providing a tailored experience to users and creating multiple conversion paths to increase conversion rates.

Conversion

It’s time to convert your website visitors into leads! Through a combination of an intense focus on improving user experience (“UX”), developing engaging content and the right calls-to-action (“CTAs”), your leads will convert their way down the marketing funnel.

Read more about the buyer’s journey.

Data Aggregator

Your website is continuously feeding data into Google Analytics, Google AdWords, Facebook Manager and myriad of other platforms. IMG uses this data to optimize your paid search campaigns, making sure you not only get a high volume of leads but the right kind of leads, ultimately increasing your marketing return on investment.

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