The Buyer’s Journey Has Evolved

The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service.

The buyer’s journey consists of: Awareness, Consideration and Decision.

You can personalize your sales process to the buyer’s context by understanding the buyer’s journey.
By incorporating the buyer’s journey into your marketing strategy, you can further understand your prospects’ specific needs and provide them with helpful solutions.


  • Prospect is experiencing and expressing symptoms of a problem or opportunity. Continues to research using Search Engines (Google) to more clearly understand, frame and give name to their problem.

    • e-Books
    • White Papers
    • Editorial Content
    • Analyst Report

  • Prospect has now clearly defined and given a name to their problem or opportunity. Committed to researching and understanding all of the available methods to solving the defined problem or opportunity.

    • Case Studies
    • Expert eGuides
    • Podcast
    • Webinar


  • Prospect has now decided on their solution strategy, method or approach. Compiles a long list of all available products in the given solution strategy to make a final purchase decision.

    • Free Trial
    • Demos
    • Consultation
    • Quotes / Estimates